Make your year-end email a career move
Every December, my inbox fills with the same kind of message: “Wishing you a joyful holiday season! Here’s what we’ve been up to this year…”
You’ve probably seen them too. End-of-year wrap-ups from companies, teams, and sometimes even individuals.
But most professionals I work with hate the idea of writing one for themselves.
“Won’t it seem braggy?”
“What if people roll their eyes?”
“Do I even have anything worth sharing?”
Totally fair. Especially if you’re someone who believes in doing great work quietly, and letting results speak for themselves.
But visibility doesn’t happen in silence. And self-advocacy isn’t arrogance.
Here’s a reframe: A well-crafted year-end email isn’t self-promotion. It’s strategic storytelling.
It’s a way to remind people what you’ve contributed, how you’ve grown, and what you’re excited to take on next.
And when done right, it doesn’t feel cringey. It feels generous. You’re inviting people into your journey, not forcing them to applaud it.
Here’s how to write a year-end email that feels human (not hype):
1. Start with gratitude.
Thank the people who supported your growth, collaborated with you, or simply made your workday better. Be specific. Be sincere.
2. Share 2–3 key highlights.
Think less “achievement parade,” more “here’s what I learned, built, or contributed this year that I’m proud of.” Keep it grounded. Let the impact shine.
3. Add a personal reflection.
What stretched you this year? What surprised you? What shifted in how you show up? A little vulnerability goes a long way.
4. Signal what’s ahead.
You don’t need a 10-point plan. Just a sentence or two about what you're looking forward to exploring, learning, or leaning into next year.
5. End with a soft invite.
A simple “Let’s reconnect in the new year” or “Would love to hear what you’re working on” keeps the door open.
This isn’t about writing a viral LinkedIn post. It’s about staying top of mind with the people who matter.
And if that still feels uncomfortable? Try this prompt:
“If someone I admire were writing a year-end email, what would I hope they’d include, and how would I feel reading it?”
Chances are, you’d be rooting for them. Give others the chance to root for you, too.
Until next time…
Mal
Founder, The Ideas Accelerator
Helping you grow your career with strategic insight and smarter tools.